I haven’t sent out a newsletter for a while and, to be honest, it’s because I have been stuck.
Each time I even think about writing a newsletter I get stopped dead in my tracks. Well, maybe I shouldn’t write this, but, the fact is: I don’t want to do them. I just don’t.Now, I have a few mantras I often share with clients and one is “If it feels itchy, don't do it.”
Well, writing newsletters makes me feel itchy.
To be honest, this "itchy" feeling has gone on for a while. On top of this, three clients recently told me—without solicitation—that they like my newsletters, but were surprised to find through our work together that I’m not the formal person my newsletters reflect. They told me that I was warm and fun, not as formal as my newsletters made me seem.
Between having this "itchy" feeling and hearing the same comments from three different clients, I felt the universe was telling me something. That something was that my personality was not coming out in my marketing.
Bingo! That’s what has been bugging me with the newsletter and, to be honest, some of my other marketing, as well. I needed to shed the formality of my corporate background and allow the witty, fun me to step into the light.
Helping people step into the light to reveal their best self is what I do with clients, yet I was struggling with it myself. It just goes to show that the journey of coming into oneself, into one’s power, is just that—a journey.
Often, we are torn between different worlds that we play and work in. Defining our roles, knowing what experiences, personality traits or skills to bring to each area of our life can cause us confusion and stagnancy. I help clients with this all the time and now I was experiencing it myself.
It doesn’t happen overnight, but as we travel the path of entrepreneurship we are always getting clues from clients, colleagues and the universe, that reveal adjustments and decisions we need to make. For me, it means dumping the “itchy” newsletter, letting more of my sometimes sassy, irreverent personality come through in my writing and having more fun. Just making the decision to dump the newsletter has made me feel completely re-energized and inspired.
So, what’s going on in your business that’s making you feel “itchy” and what are you going to do about it? If you need help, give me a call.
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