....to come back home.
When starting or evolving a business or when things aren't going well in your business, it's normal to look at what's going on in the "neighborhood" instead of getting quiet and listening to what's going on inside you.
You "walk around the block" looking outward. You see the competition's marketing, selling, branding, products or services that you admire, wish to copy or perhaps even feel jealous of. These are all normal emotions, yet even the most honorable of them--copying ("imitation is the sincerest form of flattery") can be a disservice to your business, clients and your spirit because it ignores the unique qualities and natural abilities you have that can set your business apart.
It's totally normal to look outward to see what others are doing in the industry and its even important to do because it helps weed out what you don't want. Just know that uncovering your business' "sweet spot"--that perfect combination of service offer, ideal client, branding and marketing--has to come from your own combination of purpose, expertise and experience. The clues to your business' sweet spot dwells within you, in your home, not someone else's. Only when this is accepted can you create a service offer, a brand, a company that honors your purpose and makes you more money.
Your body and the universe are always giving you clues as to where you should be going and what you should be doing in your business, but it requires coming "home". Going inward, getting quiet, listening. Accepting who you are, where you are. Allowing your gut, your intuition, your spirit to guide you. Accepting your spirit as your "homing" device as it will always bring you home--if you listen to it.
So, go ahead. Get some fresh air. Take a walk around the block and see what's going on in the neighborhood. Just don't forget that the answers you seek for your business will be waiting for you when you come back.
Subscribe to RSS Feed
Comments
Post has no comments.