Illumin Blog

Leveraging Sex Appeal in Your Business

Sex appeal permeates every aspect of your business. It's conveyed in...

• Your company branding
• Your personal branding
• Your energy
• Your voice
• Your conversations
• Your office or home environment
•  ...and more

Sex appeal is a beautiful combination of energy and sensuality. It is juicy and powerful and it is an asset that can be leveraged in any business regardless of your field or whether you run a multimillion dollar business or are a solopracticioner.

Embrace Your Sex Appeal

Sex appeal is an asset often ignored by women business owners because they feel they won't be taken seriously if they use it in their business.My recommendation is to think again!

Sex appeal can be subtle, elegant, sophisticated, fun, flirtatious, alluring, klutzy, silly, powerful and enticing. It does not have to be overt, raunchy or improper. Sex appeal can come from the tone of your voice, your signature perfume, or how you convey your passion about something you love. From the clothes you wear to the colors you paint your walls!
The goal of using sex appeal in your business is to help clients remember you, your company and your brand so they are inspired and excited about doing business with you.

Sex appeal is another form of energy and energy attracts.The key is to own it and leverage it so that it reinforces who and what you represent to your clients.

Sex Appeal is "Self Appeal"

 
Where does sex appeal come from? In my line of work I find that the more self-accepting a client is, the more she takes ownership of her power and assets, the more she lives her life passionately and in accordance with her desires and dreams, and the more she accepts her self-perceived flaws, the more sex appeal she exudes. Self love and acceptance makes women luminous. And that is sexy.

Sex appeal is "self-appeal," that is, being comfortable in your own skin while accepting the "flaws" that make you exquisitely beautiful.

Mixing Pleasure and Business

Being comfortable in your own skin means honoring your emotional and physical desires and your sensuality. Doing so empowers you.

According to Lori Sutherland, better known as Dame Lori, a pleasure and prosperity coach,
"When a woman embraces and practices self love and has ownership over her sensuality- that embodiment of power communicates a confidence that allows her company and her clients to be nurtured and encouraged through her being--she is a walking celebration of life for she has caused pleasure to prosperously permeate through her body on a cellular level."

Clinical psychologist, Judith Steinhart states, "Of course, sexual self-esteem impacts a woman's work and career. She feels empowered, capable, in charge, prepared, and willing to face the unknown, with confidence.  Yes, sexual self esteem and business effectiveness are related. Sexual self esteem provides the WOW factor"!  

I love Dame Lori's line, "When a woman can say 'I am thrilled to be in the same company as myself!'" you know she's probably got great sex appeal.

That's the kind of woman who attracts others into her life--and into her business. And that's good for the bottom line.